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Grand style (rhetoric)
The grand style (also referred to as 'high style') is a style of rhetoric, notable for its use of figurative language and for its ability to evoke emotion. It was coined by Matthew Arnold. It is mostly used in longer speeches and can be used, as by Cicero, to influence an audience around a particular belief or ideology. The style is highly ornamented with stylistic devices such as metaphors and similes, as well as the use of personification. In poetry, it adopts strict adherence to metre.
==History==
In ancient Greece, the 'grand style' of rhetoric was known as 'adros', and in Latin 'supra' or 'magniloquens'. It was made prominent by Roman authors such as Marcus Tullius Cicero. However, it was not confined to classical antiquity. As interest in the classics increased from the sixteenth century onwards in Britain its use gained acceptance. Poets such as William Shakespeare and John Milton both used the grand style. Augustine, notable for his ''On Christian Doctrine'', expanded on Cicero's partition of the three styles by describing them as follows: the plain style is intended merely to be understood, the middle (or temperate) style is intended to be enjoyable to listen to and the grand style is intended to also be persuasive. The grand style incorporates all three, as it informs the audience of a concept, pleases through rhetorical devices and persuades via its eloquence.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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